Candy Crush can be addictive. The Zeigarnik effect. Be careful!
Candy Crush is the game in vogue. Everybody has received an invitation to play it on Facebook. No surprise, since its launch on Facebook in April 2012, its followers have grown steadily to reach 45 million active players. Wooow!
No doubt, this summer Candy Crush Saga is the most popular game, but why is it so addictive?